2027 Diaries TRAVELER's diary 2027 | Ordering Information
Update E-commerce product images and an updated Price Sheet including MSRP have been added. Both are available in the same download folder as the 2027 theme and SNS images.
- E-commerce images: official product images of the 2027 diary items, for use on your website and online shop.
- Price Sheet (with MSRP): the price sheet has been updated to include the suggested retail price (MSRP) for each item.
The 2027 theme and the images for SNS use are also included in the same folder.
The e-commerce images and the MSRP price sheet are stored in this same folder.
Ordering Closed Ordering for the 2027 Diary is now closed, and some items are already sold out. We are no longer accepting orders.
Once the products arrive, any remaining items will be made available for sale. Availability cannot be guaranteed and will depend on our inventory situation at that time.
Official item# and UPC have been confirmed. Please see the Official Catalog below for the finalized details.
See the Official Catalog (PDF) for product details.
Please note: This ordering program is available exclusively to authorized TRAVELER'S notebook retailers.
Ordering Structure (Two Phases)
✅ First Order – Made-to-Order (Quantity Guaranteed) — CLOSED
- This ordering phase has ended.
- Quantities submitted by the deadline are fully guaranteed.
- Orders submitted in this phase are firm and non-cancelable.
✅ Second Order – Regular Order (No Quantity Guarantee) — CLOSED
- The order deadline was July 13, 2026 (Pacific Time), and this phase has ended.
- Quantities in this phase were not guaranteed, and allocation may be adjusted depending on production.
- Some items are already sold out.
After Arrival
- Once the products arrive, any remaining items will be made available for sale.
- Sold-out items will not be restocked.
- Please contact your sales representative if you would like to be informed of the remaining stock.
Price Sheet — Now Includes MSRP
Update The Price Sheet has been updated to include the suggested retail price (MSRP) for each item. Please download the latest version from the 2027 Theme & SNS Images folder and use it as the reference for your retail pricing.
Price Update — Plastics Sheet
The following Plastics Sheet prices have been revised:
| SKU | Item # | Product | Previous | New |
| 332978 | 40241006 | Regular | $3.20 | $3.50 |
| 332979 | 40242006 | Passport | $2.80 | $3.10 |
Items already ordered under the First Order will be shipped at the original price.
Key Dates — 2027 Diary Launch Schedule
- August 18, 2026 — 1st Data Provision (for SNS use)
- August 19, 2026 (approx. 4:00 PM Japan time) — Press Release date
- Update September 7, 2026 — 2nd Data Provision (e-commerce images) — now available
- September 8, 2026 (Tue), 0:00 AM Japan Standard Time — Worldwide pre-order start
- September 8, 2026 (Tue) — Release date in Japan
- October 19, 2026 (Mon), 0:00 AM Local Time — North America on-sale date
Please note: starting this year, the pre-order date for TRC Diary items is scheduled separately from the data provision. We appreciate your review of this timeline.
Data Provision (Two Phases)
Product information and images will be provided in two separate phases:
- 1st Phase — August 18, 2026 (for SNS use): Main theme description, the main top image, and several item images. Now available — please download from the link here.
- Update 2nd Phase — September 7, 2026 (for pre-order use): Official product images of the diary items, for e-commerce use. Now available — please download from the same link. The updated Price Sheet including MSRP is in the same folder.
Consumer Pre-order & On-Sale Information
- Worldwide pre-order start: September 8, 2026 (Tue), 0:00 AM Japan Standard Time — customer pre-orders may be taken from this time, after the Press Release date.
- Release date in Japan: September 8, 2026 (Tue)
- North America on-sale date: October 19, 2026 (Mon), 0:00 AM Local Time — please do not sell or display the products to end-users before this date.
- Deliveries of any quantities above your original order quantities will depend on our inventory situation.
- Please note that we cannot guarantee fulfillment of any quantities beyond your original order.
Special Note: Second Half Diary
The TRAVELER'S COMPANY Second Half Diary (covering July–December 2027) was available exclusively as Made-to-Order.
Ordering for this item is now closed. No additional allocation will be available.
Important Notes
- In the event of excess demand, some orders may not be fulfilled. Thank you for your understanding in advance.
- You can review the orders you have already placed in the Customer Portal.
Production & Shipping Information
- Expected Shipping: Early October 2026
- Country of Origin: Made in Japan
Payment & Shipping Process
- Customers with Prepaid terms will receive a payment link once the products arrive
- Orders will be shipped only after payment is completed
Press Release & Information Embargo
The official announcement was made on the TRAVELER'S COMPANY Instagram account on August 19, 2026, and product information may now be shared with end-users.
Please note that the products must not be sold or displayed to end-users in North America before the on-sale date of October 19, 2026.
If you have any questions, please do not hesitate to contact your sales representative.